Improving your outbound sales strategy using the principals of courtship.

First impressions are important – especially digital ones. Outbound sales development activities like LinkedIn and email messaging can be highly targeted and effective if done well. If done poorly, they can make a bad first impression and lead to rejection and wasted time of valuable sales resources. In this event, we will use real-world examples and some cheeky new ways of thinking about first-touch messages to reframe how to approach outbound efforts and maximize success rates.

3 Takeaways

  • Learn effective sales outreach practices and techniques
  • Dissect and learn from real world examples of good and bad outreach efforts
  • Leave with new ideas on how to approach this critical revenue generating activity


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Meet Your Presenter…

Mary Jane (MJ) Leslie is the owner of Chapter 3 Ltd., a consulting company that specializes in helping start-up companies and small businesses overcome obstacles and achieve growth objectives.

MJ has spent her career working in the start-up world. She initially cut her teeth working for a Nova Scotia based tech-start-up after graduating from Mount Saint Vincent University with a Bachelor’s in Public Relations. That company went on to be the largest healthcare-IT exit in Canada.

Prior to founding Chapter 3, MJ held the role of Chief Growth Officer for LifeRaft, a threat intelligence SaaS company. She focused on how to leverage open-source intelligence for security programs from enterprise clients to investigative firms. During her tenure at LifeRaft, MJ was responsible for all aspects of revenue operations, including: Pre and Post-Sales, Customer Support, Client Success, Marketing, Communications, and Shareholder Relations.

MJ’s career has been specialized in the education and implementation of SaaS-based products and services, targeted in the security, technology, and healthcare industries. With over a decade of experience, and countless lessons learned, she’s excited to work with like-minded folks to help navigate the many obstacles that come with growth.