DNS & IGNITE Atlantic – LinkedIn: the Tinder Principals
Improving your outbound sales strategy using the principals of courtship.
First impressions are important – especially digital ones. Outbound sales development activities like LinkedIn and email messaging can be highly targeted and effective if done well. If done poorly, they can make a bad first impression and lead to rejection and wasted time of valuable sales resources. In this event, we will use real-world examples and some cheeky new ways of thinking about first-touch messages to reframe how to approach outbound efforts and maximize success rates.
- Learn effective sales outreach practices and techniques
- Dissect and learn from real world examples of good and bad outreach efforts
- Leave with new ideas on how to approach this critical revenue generating activity
Meet Your Presenter…
Mary Jane (MJ) Leslie is the owner of Chapter 3 Ltd., a consulting company that specializes in helping start-up companies and small businesses overcome obstacles and achieve growth objectives.
MJ has spent her career working in the start-up world. She initially cut her teeth working for a Nova Scotia based tech-start-up after graduating from Mount Saint Vincent University with a Bachelor’s in Public Relations. That company went on to be the largest healthcare-IT exit in Canada.
Prior to founding Chapter 3, MJ held the role of Chief Growth Officer for LifeRaft, a threat intelligence SaaS company. She focused on how to leverage open-source intelligence for security programs from enterprise clients to investigative firms. During her tenure at LifeRaft, MJ was responsible for all aspects of revenue operations, including: Pre and Post-Sales, Customer Support, Client Success, Marketing, Communications, and Shareholder Relations.
MJ’s career has been specialized in the education and implementation of SaaS-based products and services, targeted in the security, technology, and healthcare industries. With over a decade of experience, and countless lessons learned, she’s excited to work with like-minded folks to help navigate the many obstacles that come with growth.